Extremely weak AI visibility and citations – Nike, New Balance, and ASICS are favored as expert and recommended brands by modern search engines.
adidas is significantly underrepresented in AI-powered search and answer engines compared to core competitors Nike, New Balance, ASICS, and Under Armour, especially in high-intent product and performance conversations.
- The brand's digital presence suffers from low visibility, minimal citations, and a lack of authoritative or educational content, meaning adidas is rarely surfaced as a recommended or expert option.
- Critical technical deficiencies remain, including weak page-level AI-readiness and a failure to meet modern agentic web standards, limiting discoverability by AI agents.
- Strategic improvements in content, technical infrastructure, and authority signals are urgently needed to regain share-of-voice and digital mindshare.
Quick wins
— top 3 highest-leverage movesVisibility
Rezolve helps brands win share of brand mentions across every answer engine — speak to a member of our team.
Prompt × Model Heatmap
| Prompt | CClaude 4.5 Haiku | AIGPT-5 Mini | PSonar |
|---|---|---|---|
| comparison2 prompts | |||
Differences between moisture-wicking t-shirts and regular cotton tees for sports? | |||
Running shoes vs cross-trainers: which is better for interval training? | |||
| use case2 prompts | |||
Recommended lightweight jackets for outdoor running in mild weather? | |||
Best supportive sneakers for people with flat feet who play basketball? | |||
| troubleshooting2 prompts | |||
How can I prevent odor in athletic apparel after intense workouts? | |||
Why do my gym shoes wear out so quickly even with proper care? | |||
| discovery3 prompts | |||
Top-rated workout leggings for high-intensity gym sessions? | |||
Where can fitness enthusiasts find authentic sportswear online in the United States? | |||
What are the best athletic sneakers for marathon training in the US? | |||
| buying intent2 prompts | |||
Are high-tech soccer cleats necessary for youth league players? | |||
Is it worth investing in premium sports footwear for casual joggers? | |||
| alternative2 prompts | |||
Budget-friendly substitutes for elite sports gear without compromising quality? | |||
Alternatives to classic running sneakers for everyday streetwear looks? | |||
| pricing2 prompts | |||
How often do sporting goods retailers offer discounts on fitness apparel? | |||
What is the average price range for high-performance running shoes in the US? | |||
Citations
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Sentiment
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Site Quality + DQM
Rezolve's per-page playbook turns pages into AI-quotable assets — let's discuss yours.
Agentic readiness
We help brands publish the contracts the next wave of agents look for — talk to us.
Recommendations
Publish a compliant robots.txt, XML sitemap, explicit AI bot rules, and all required /.well-known resources (API catalog, OAuth endpoints, MCP, A2A cards) to align with current agentic web and AI-crawler protocols. This ensures that LLMs and search agents can reliably discover, understand, and cite adidas.com content in real time.
Develop landing pages and comparison guides specifically targeting high-intent queries like 'Best marathon shoes', 'adidas vs Nike running', 'budget training gear', and 'women’s performance leggings'. Use structured data and clear, authoritative content to position adidas as both a primary and comparative choice.
Prioritize collaborations with high-authority review platforms and independent testers (e.g., RunnersWorld, RunRepeat, Dick's Sporting Goods) to ensure adidas is included, tested, and cited within 'best of' and educational product roundups, leveraging genuine performance comparisons and athlete endorsements.
Create owned and co-branded guides and FAQs addressing user problems (odor, fit, durability, gear selection), product care, and value comparisons, embedding expert and science-driven adidas narratives. Syndicate this content across both adidas.com and affiliate networks.
Develop multi-format content (style guides, athlete testimonials, influencer collaborations) that explicitly connects classic streetwear (e.g., Samba, Campus) with adidas' technical sportswear, targeting the crossover of fashion and athletic consumers.
Audit and upgrade adidas.com to improve Data Structure, Content Structure, and Mobile Optimization, ensuring each landing page is optimized for large language model (LLM) parsing, schema markup, and device accessibility.